前華為榮耀掌門人吳德周進軍AI眼鏡市場，BleeqUp Ranger能否再創輝煌？

在2025世界行動通訊大會（MWC）上，由前華為榮耀產品線總經理吳德周創立的致敬未知公司，攜旗下AI運動品牌BleeqUp發布了全球首款GPT加持的智能運動眼鏡——BleeqUp Ranger。這款產品以四合一功能集成（防護眼鏡+AI運動相機+即時對講機+運動藍牙耳機）和輕量化設計（<50克）迅速引發行業關注。

技術亮點：

• AI運動相機：1600萬像素鏡頭+EIS防抖演算法，支援1080P持續錄製1小時（搭配電池組可達5小時），並自動剪輯精彩片段
• 智能交互：內建ChatGPT技術，支援語音指令控制及騎行者即時對講
• 專業適配：可更換鏡片（含處方鏡片）、IPX4防水，專為騎行場景優化

市場佈局：

• 3月底登陸海外眾籌平台，5月聯合寶島眼鏡國內上市
• 定價策略未公佈，但對比同類產品（如Ray-Ban Meta）更強調運動專業性

行業背景：
吳德周曾主導華為榮耀系列手機開發（如榮耀3C、榮耀6），後任職錘子科技、字節跳動硬體部門。其創業公司致敬未知已獲阿里巴巴等投資，團隊匯聚華為、字節等資深硬體人才。當前AI眼鏡賽道競爭激烈，百度（小度AI眼鏡）、華為（盤古大模型加持款）、閃極等廠商均已入局，而字節跳動、小米等大廠亦在暗中佈局。

Can BleeqUp Ranger, the AI Glasses from Huawei Honor’s Former Head Wu Dezhou, Achieve Another Success?

At MWC 2025, Salute the Unknown, founded by former Huawei Honor product line general manager Wu Dezhou, unveiled the world’s first GPT-powered smart sports glasses – BleeqUp Ranger – through its AI sports brand BleeqUp. This innovative product has quickly captured industry attention with its quad-function integration (protective eyewear + AI sports camera + real-time intercom + sports Bluetooth earphones) and lightweight design (<50g).

Key Features:

• AI Sports Camera: 16MP lens with EIS stabilization, supporting 1-hour continuous 1080P recording (extendable to 5 hours with battery pack) and automatic highlight clipping
• Smart Interaction: Built-in ChatGPT technology enabling voice commands and real-time cyclist communication
• Professional Adaptation: Interchangeable lenses (including prescription options), IPX4 waterproofing, optimized for cycling scenarios

Market Strategy:

• Crowdfunding launch overseas in March, domestic release via Baodao Glasses in May
• While pricing remains unannounced, it emphasizes sports professionalism compared to peers like Ray-Ban Meta

Industry Context:
Wu Dezhou, who spearheaded Huawei’s Honor series (e.g., Honor 3C, Honor 6) and later joined Smartisan and ByteDance’s hardware divisions, has attracted investment from Alibaba for his startup. The team comprises hardware veterans from Huawei and ByteDance. The competitive AI glasses market already includes Baidu’s Xiaodu AI Glasses, Huawei’s Pangu model-enhanced glasses, and Sharge’s entries, with ByteDance and Xiaomi reportedly developing similar products.