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日本Cellid與SMBC集團及日本7-11聯手Cellid測試AR眼鏡購物新體驗
Jun
日本AR技術公司Cellid近日宣布與三井住友金融集團（SMBC集團）及7-11便利店達成戰略合作，共同開發基於AR眼鏡的創新零售解決方案。這項合作已在三井住友銀行東館的7-11門市展開實測，透過Cellid研發的AR眼鏡，消費者能體驗以下創新功能：
- 無縫購物流程：
- 自動身份驗證
- 即時商品識別
- 非接觸式支付
顧客只需佩戴眼鏡看向商品，系統即可自動完成結算，徹底免除排隊與掃碼困擾。
- 進階功能開發：
- 智能商品推薦（基於消費紀錄）
- 室內AR導航（快速定位目標商品）
- 個性化優惠推送
Cellid執行長Ken Shirakami指出：「AR眼鏡作為次世代運算終端，不僅能解決現有社會痛點，更具開創新型服務模式的潛力。」此次測試將重點驗證技術可行性，並收集用戶回饋以優化軟硬體設計。未來系統還可透過分析顧客：
- 店內移動路徑
- 視線焦點分佈
來實現「千人千面」的個性化購物體驗。
這項合作標誌著AR技術與實體零售的深度融合，不僅為消費者帶來：
✓ 更便捷的支付體驗
✓ 更直觀的商品導覽
同時為零售商開創：
✓ 精準庫存管理新途徑
✓ 客單價提升新方案
業界專家認為，AR眼鏡將成為串聯線上線下、整合數據與實體場景的關鍵載具，為傳統便利店模式帶來革命性變革。
Japan’s 7-11 Partners with Cellid to Test AR Glasses Shopping Experience
Japanese AR technology company Cellid has announced a strategic collaboration with Sumitomo Mitsui Financial Group (SMBC Group) and 7-11 convenience stores to develop an innovative AR glasses-based retail solution. The pilot program, currently underway at a 7-11 store in Sumitomo Mitsui Banking Corporation’s East Building, allows customers to experience:
Seamless Shopping Features:
• Automatic identity verification
• Real-time product recognition
• Contactless payment
Shoppers can complete transactions simply by looking at products through the AR glasses, eliminating queues and barcode scanning.
Advanced Development Features:
• AI-powered product recommendations (based on purchase history)
• In-store AR navigation (quick product location)
• Personalized promotions
Cellid CEO Ken Shirakami stated: “AR glasses as next-gen computing devices can address social challenges while creating new service opportunities.” The trial aims to validate the technology while collecting user feedback for optimization. Future iterations may analyze:
• Customer movement patterns
• Visual focus areas
to deliver hyper-personalized shopping experiences.
This collaboration represents deep integration of AR technology with physical retail, offering consumers:
✓ Frictionless payments
✓ Intuitive product navigation
while providing retailers with:
✓ Precision inventory management
✓ Increased average transaction values
Industry experts predict AR glasses will become key tools bridging online-offline experiences and integrating data with physical retail, potentially revolutionizing traditional convenience store models.
