字節跳動進軍MR賽道：Pico研發輕量化MR眼鏡挑戰Meta

根據科技媒體The Information 7月15日報導，字節跳動旗下公司Pico正秘密研發混合現實眼鏡，意圖挑戰Meta的市場領導地位。該設備採用輕量化設計，重量僅127克（約0.28磅），尺寸與Bigscreen Beyond VR頭顯相當，並通過外置計算單元分擔核心運算任務來實現機身減重。其核心功能是將數位物件精準疊加至現實視野，創造虛實融合的混合現實體驗。

值得注意的是，Meta先前展示的Orion AR眼鏡原型同樣採用類似分體式設計，顯示輕量化已成為下一代可穿戴設備的技術共識。在技術層面，Pico正同步開發專用處理晶片，以優化感測器數據流處理，顯著降低動作與視覺反饋間的延遲，這將是提升沉浸感的關鍵突破。

儘管產品形態尚未最終確定，但消息人士透露其設計理念將與Meta下一代設備高度相似——Meta在推出Quest 3S後已暫緩Quest 4開發，轉而聚焦於智能眼鏡形態的輕量級MR產品，近期推出的Oakley Meta HSTN眼鏡即為戰略轉型信號。此舉標誌著字節跳動正式加入混合現實設備的硬體競賽，在蘋果、三星、Meta等科技巨頭加速布局之際，MR賽道的競爭格局正迎來新一輪洗牌。

ByteDance Enters MR Arena: Pico Develops Lightweight MR Glasses to Challenge Meta

According to a July 15 report by tech media The Information, ByteDance’s subsidiary Pico is secretly developing mixed reality glasses to challenge Meta’s market dominance. The device features a lightweight design weighing only 127g (approximately 0.28 lbs), with dimensions comparable to the Bigscreen Beyond VR headset. It offloads core computing tasks to an external processing unit to reduce weight. Its key functionality involves precisely overlaying digital objects onto real-world views to create blended mixed reality experiences.

Notably, Meta’s previously showcased Orion AR glasses prototype adopted a similar split design, indicating that lightweight construction has become the technical consensus for next-generation wearables. On the technical front, Pico is concurrently developing dedicated processing chips to optimize sensor data flow handling, significantly reducing latency between motion and visual feedback – a critical breakthrough for immersion enhancement.

Although the final product form remains undecided, insiders reveal its design philosophy will closely resemble Meta’s next-gen devices. After launching Quest 3S, Meta has paused Quest 4 development to focus on lightweight MR products in smart glasses form factor, with the recent Oakley Meta HSTN glasses signaling this strategic shift. This move marks ByteDance’s official entry into the MR hardware competition, as industry giants like Apple, Samsung and Meta accelerate their investments, reshaping the competitive landscape of the MR sector.