引彭博社記者馬克・古爾曼爆料,Meta首款配備顯示屏的智能眼鏡「Celeste」(內部代號Hypernova)將於9月17日Meta Connect大會正式發布,並於10月開放預訂。值得關注的是,該產品基礎售價從原規劃的1000美元以上大幅下調至800美元,此舉被視為Meta主動降低利潤率以刺激市場需求,標誌著消費級AR設備首次突破高端定價壁壘。
技術方面,該眼鏡核心搭載單目抬頭顯示器(HUD),並通過隨附的sEMG神經手環實現精準手指手勢控制。其顯示屏支持多功能信息呈現:可實時展示時間天氣通知、輔助攝影構圖預覽、提供AR導航指引,並能將語音對話轉為字幕及翻譯文本,同時支持以文字形式顯示AI助手回應。
據技術參數顯示,加入HUD後整機重量約70克,較無屏版Ray-Ban Meta眼鏡略有增加,但仍保持日常佩戴的可行性。今年7月Meta公共伺服器泄露的早期固件已曝光產品渲染圖,確認「Meta Celeste」正式命名及流線型設計。
儘管基礎款定價下探至800美元,但消息人士指出,處方鏡片等選配選項將「迅速推高實際售價」。另據供應鏈信息,Meta正動員員工加速生產以確保如期交付。此顛覆性定價策略有望重塑行業競爭格局——此前同類產品定價普遍維持在1500美元以上。
Meta’s First Display-Equipped Smart Glasses “Celeste” to Launch in September, Starting at $800
Meta’s first display-equipped smart glasses “Celeste” (internal code name Hypernova) will be officially unveiled at the Meta Connect event on September 17, with pre-orders opening in October. Notably, the base price has been significantly reduced from the originally planned $1,000+ to $800, a move seen as Meta actively lowering profit margins to stimulate market demand. This marks the first time consumer-grade AR devices have broken through the high-end pricing barrier.
Technically, the glasses feature a monocular heads-up display (HUD) and come with an sEMG neural wristband for precise finger gesture control. The display supports multifunctional information presentation: real-time weather and notification alerts, photography composition previews, AR navigation guidance, voice-to-text transcription and translation, and text-based AI assistant responses.
With the HUD, the device weighs approximately 70 grams, slightly heavier than the screenless Ray-Ban Meta glasses but still suitable for daily wear. Early firmware leaked from Meta’s public servers in July revealed product renders, confirming the official name “Meta Celeste” and its streamlined design.
Although the base model starts at $800, insiders note that prescription lenses and other optional features will “quickly drive up the actual price.” According to supply chain information, Meta is mobilizing employees to accelerate production to ensure timely delivery. This disruptive pricing strategy is expected to reshape the industry landscape—previously, similar products were priced at $1,500 and above.

