Rokid攜手京東科技 打造全球首個智能眼鏡「所見即購」入口

Rokid樂奇與京東科技正式達成戰略合作，京東科技研發的購物智能體JoyGlance將首發登陸Rokid AR眼鏡，雙方共同打造全球首個基於智能眼鏡的全鏈路「所見即購」購物入口。用戶透過眼鏡視覺識別物品後，透過語音觸發多重生物識別即可完成安全支付，實現「目光所及皆可購買」的創新體驗。

根據規劃，JoyGlance購物智能體將於11月在Rokid眼鏡平台正式亮相，屆時用戶可透過眼鏡攝像頭識別商品並搜索同款加購；完整的下單支付功能則預計於明年1月上線。此次合作將重塑用戶購物習慣，重新定義消費入口形態——Rokid憑藉在AR與AI交互領域的技術積累，助力「所見即購」場景落地；JoyGlance則依托「意圖識別+智能搜品+聲紋支付」核心能力，為用戶提供專屬AI購物管家服務。

未來購物體驗將突破傳統搜索框、直播鏈接等載體限制，物理世界將直接轉化為購物入口。傳統購物流程中「解鎖手機-打開APP-搜索-瀏覽-比價-下單-支付」的繁瑣步驟，將精簡為「注視識別-加購下單-語音支付」三個直觀步驟，為電商行業開闢全新應用場景。

Rokid Partners with JD Technology to Create World’s First “See-and-Buy” Smart Glasses Platform
Rokid and JD Technology have officially formed a strategic partnership, with JD’s shopping AI agent JoyGlance being exclusively launched on Rokid AR glasses. Together, they are building the world’s first end-to-end “see-and-buy” shopping interface through smart glasses. After visually recognizing items through the glasses, users can complete secure payments via voice-triggered multi-biometric authentication, truly achieving a “see-it, buy-it” experience.

According to the plan, the JoyGlance shopping AI agent will debut on the Rokid platform in November, allowing users to identify products through the glasses’ camera and search for similar items to add to their cart. The complete ordering and payment functionality is expected to launch in January next year. This collaboration will reshape user shopping habits and redefine the form of consumption interfaces—Rokid contributes its technical expertise in AR and AI interaction to realize the “see-and-buy” scenario, while JoyGlance leverages its core capabilities in “intent recognition + intelligent product search + voiceprint payment” to provide users with a personalized AI shopping assistant.

Future shopping experiences will break through the limitations of traditional search boxes and live stream links, transforming the physical world directly into a shopping portal. The cumbersome traditional shopping process of “unlocking phone – opening app – searching – browsing – comparing prices – placing order – payment” will be streamlined into three intuitive steps: “gaze recognition – add to cart & order – voice payment,” opening up new application scenarios for the e-commerce industry.