依視路陸遜梯卡與Meta合作成效顯著 智能眼鏡銷量年增超200%

依視路陸遜梯卡集團近日發佈數據顯示，其與Meta合作推出的智能眼鏡市場表現強勁，部分款式上市即售罄，Ray-Ban Meta系列年銷量同比增長超過200%。該集團可穿戴設備業務負責人接受採訪時透露，智能眼鏡業務仍處於成長初期，未來產能與產品線將持續擴張，年產量目標預計突破2000萬副。

在合作策略上，雙方堅持「設計優先」原則，確保技術配置不影響經典鏡框外觀，最大程度保持產品時尚感。目前產品線已覆蓋Ray-Ban與Oakley兩大品牌，其中Oakley成功吸引超過60%消費者首次嘗試智能眼鏡，顯示出突破原有用戶圈層的顯著潛力。

該負責人進一步透露，未來數月將密集推出新品，並已制定清晰的三年度產品路線圖。在功能演進方面，顯示類眼鏡雖當前需求不及AI眼鏡，但在運動數據可視化、實時翻譯等場景具有獨特優勢。短信處理、實時翻譯與照片預覽等功能已獲得大量用戶積極使用，Meta正逐步培養用戶減少手機依賴的新習慣。

針對智能眼鏡是否取代手機的討論，該負責人認為更現實的方向是構建設備融合共生生態。未來將重點推進醫療、工業等專業場景的應用開發，拓展垂直領域深度整合。在此次合作中，依視路陸遜梯卡專注產品設計與渠道銷售，Meta則負責顯示等核心技術研發。負責人特別強調，時尚品牌布局可穿戴領域需充分準備，且「掌握自主技術資產正變得愈發關鍵」。

EssilorLuxottica and Meta Collaboration Yields Strong Returns, Smart Glasses Sales Surge Over 200% Year-on-Year!

EssilorLuxottica Group recently announced that its smart glasses developed in partnership with Meta have performed strongly in the market, with some styles selling out upon launch. The Ray-Ban Meta series achieved year-on-year sales growth exceeding 200%. The group’s wearable devices head stated in an interview with BoF that the smart glasses business is still in its early stages, with further industrial improvements to come, and estimated that future annual production targets will exceed 20 million units.

As a core collaboration strategy, Meta and EssilorLuxottica adhere to a “design-first” approach, refusing to compromise classic frame aesthetics for technical specifications and striving to maintain the fashion appeal of their glasses. The current product line covers both Ray-Ban and Oakley brands, with Oakley successfully attracting over 60% of consumers to experience smart glasses for the first time, demonstrating potential to break beyond existing user circles.

Regarding future plans, the person in charge revealed that multiple new products will be launched intensively in the coming months, with a clear three-year product roadmap already established. In terms of functional evolution, display glasses, though currently in less demand than AI glasses, offer unique advantages in scenarios like sports data visualization and real-time translation—particularly features such as message handling, real-time translation, and photo previews, which substantial numbers of users are willing to adopt. Meta is also gradually cultivating new user habits to reduce reliance on smartphones.

On the debate about whether smart glasses will replace phones, EssilorLuxottica’s person in charge believes a more realistic direction is building a symbiotic ecosystem of integrated devices, recommending deeper development toward professional scenarios. Specific occupational fields such as healthcare and industrial applications will become key breakthrough areas moving forward.

In this collaboration, EssilorLuxottica handles product design and channel sales, while Meta focuses on core technology R&D like displays. The person in charge suggests that fashion brands entering the wearable zone need thorough preparation and emphasizes that “mastering independent technological assets is becoming increasingly critical.”