Gentle Monster 與 Google 達成全面合作 共研下一代 AI 智能眼鏡

Gentle Monster 與 Google 達成全面合作 共研下一代 AI 智能眼鏡
全球時尚眼鏡品牌 Gentle Monster 與科技巨頭 Google 正式達成合作，將共同開發下一代 AI 智能眼鏡，為智能穿戴領域帶來融合設計與科技的新風向。此次合作基於 Google 去年對 Gentle Monster 母公司 IICOMBINED 的 1 億美元戰略投資。雙方計劃從產品設計階段緊密協作，旨在打造兼具時尚美學與實用功能的智能眼鏡，滿足用戶長期佩戴的需求。

市場數據顯示，全球 AI 智能眼鏡行業正快速擴張。韓國產業技術振興院（KIAT）預計，市場規模將從 2024 年的約 2.7 兆韓元增長至 2030 年的 11.8 兆韓元。在今年的國際消費電子展（CES）上，此類產品已被視為智慧型手機後的重要創新方向。IICOMBINED 相關負責人表示，科技與時尚的融合將成為持續發展的核心領域，此次合作有望推動智能穿戴設備在美觀性與功能性上實現更高平衡。

Google 此舉可能是效仿 Meta 與 Oakley 的合作模式。該品牌的智能眼鏡在外觀層面非常時尚，同時主打運動方向。藉助 2 月 8 日美國「超級盃」決賽的全球關注度，Oakley Meta 將在該賽事期間完成品牌首次公開亮相。此前 Ray-Ban Meta 智能眼鏡已實現數百萬銷量。

本次行銷集結了導演史派克·李、橄欖球傳奇馬肖恩·林奇、網紅 IShowSpeed 及多位奧運選手，透過短片《競技智能已至》展示其 AI 眼鏡如何為運動員提供即時數據支援。系列中的 Vanguard 款專為極限運動設計，搭載防強光鏡片與超廣角相機，支援第一視角拍攝。馬肖恩·林奇在體驗中表示：「它讓我不再需要翻找手機，真正做到了所見即拍。」另一款 HSTN 則融合了 Oakley 的設計語言與 Meta 的 AI 技術，深度整合 Garmin、Strava、Apple Health 等主流健康平台，用戶透過「Hey Meta」語音指令即可獲取心率、運動表現等即時數據，全程無需查看螢幕。

Gentle Monster and Google Form Comprehensive Partnership to Co-Develop Next-Generation AI Smart Glasses
Global fashion eyewear brand Gentle Monster has officially partnered with tech giant Google to co-develop next-generation AI smart glasses, bringing a new direction that merges design and technology to the smart wearables space. This collaboration builds on Google’s $100 million strategic investment last year in IICOMBINED, Gentle Monster’s parent company. The two parties plan to work closely from the product design stage, aiming to create smart glasses that balance fashionable aesthetics with practical functionality, meeting users’ needs for all-day wear.

Market data indicates rapid expansion in the global AI smart glasses industry. The Korea Institute for Advancement of Technology (KIAT) projects the market will grow from approximately 2.7 trillion won in 2024 to 11.8 trillion won by 2030. At this year’s Consumer Electronics Show (CES), such products were already seen as a major innovation direction following smartphones. A representative from IICOMBINED stated that the convergence of technology and fashion will become a core area of ongoing development, and this partnership is expected to help smart wearables achieve a better balance between aesthetics and functionality.

Google’s move may be following the model of Meta’s partnership with Oakley. That brand’s smart glasses are highly fashionable in appearance while also emphasizing sports functionality. Leveraging the global attention of the U.S. Super Bowl final on February 8, Oakley Meta will make its first public debut during the event. Previously, Ray-Ban Meta smart glasses have already achieved millions in sales.

The marketing campaign brought together director Spike Lee, football legend Marshawn Lynch, influencer IShowSpeed, and several Olympic athletes. Through the short film Competitive Intelligence Has Arrived, it demonstrates how the AI glasses provide real-time data support to athletes. The Vanguard model in the series is designed specifically for extreme sports, featuring anti-glare lenses and an ultra-wide-angle camera that supports first-person perspective shooting. Marshawn Lynch commented during his experience: “It keeps me from having to fumble for my phone—truly, what you see is what you shoot.” Another model, the HSTN, blends Oakley’s design language with Meta’s AI technology and deeply integrates with mainstream health platforms such as Garmin, Strava, and Apple Health. Users can access real-time data like heart rate and athletic performance via the “Hey Meta” voice command, all without ever looking at a screen.

Summary:
Gentle Monster and Google partner to co-develop next-gen AI smart glasses, blending fashion design with AI capabilities for all-day wear. The move mirrors Meta’s Oakley collaboration, targeting sports-oriented smart eyewear with voice-controlled health and performance tracking.