OpenAI 智能眼鏡要來了？超級盃廣告首度釋出強烈暗示

2025 年，OpenAI 與蘋果前設計總監 Jony Ive 宣布合作開發一款 AI 硬體，但產品型態始終成謎。近日，該公司在超級盃期間發布的一則廣告，被認為首次透露了關鍵線索：新產品很可能是一副 AI 智能眼鏡。

該廣告全程採用第一人稱視角拍攝，觀眾彷彿透過他人眼睛觀看世界，這一視覺設計與智能眼鏡的體驗高度吻合。儘管廣告結尾推廣的是其程式設計工具 Codex，但獨特的拍攝手法引發了廣泛猜測。

此前，業界傳聞多聚焦於桌面設備或耳機。然而，當前 AI 技術已能成熟處理影像與即時視覺資訊，僅支援語音互動的設備顯得不再足夠。智能眼鏡能直接接入用戶視野，被視為下一代 AI 硬體的理想型態。

目前，Meta 已率先推出相關產品，Google 也計劃在今年進場。對於急需拓展生態系的 OpenAI 而言，以智能眼鏡切入硬體市場，無疑是合乎邏輯的一步。

Is an OpenAI Smart Glasses Coming? Super Bowl Ad Gives Strongest Hint Yet
In 2025, OpenAI announced a partnership with former Apple design chief Jony Ive to develop an AI hardware product, but its form has remained a mystery. Recently, a commercial the company aired during the Super Bowl is believed to have revealed the first major clue: the new product is likely a pair of AI smart glasses.

The ad is shot entirely from a first-person perspective, making viewers feel as if they are seeing the world through someone else’s eyes—a visual approach that closely aligns with the experience of wearing smart glasses. Although the ad ends by promoting OpenAI’s coding tool Codex, its distinctive cinematography has sparked widespread speculation.

Previous industry rumors had focused on desktop devices or headphones. However, with AI technology now capable of sophisticated image and real-time visual processing, voice-only devices no longer seem sufficient. Smart glasses, which can directly access the user’s field of view, are seen as the ideal form factor for next-generation AI hardware.

Meta has already launched related products, and Google also plans to enter the market this year. For OpenAI, which is eager to expand its ecosystem, entering the hardware space with smart glasses would be a logical next step.

Summary:
OpenAI and Jony Ive’s AI hardware project may be smart glasses, hinted by a first-person Super Bowl ad. As Meta and Google move into the space, OpenAI’s entry would be a natural fit for its ecosystem expansion.